What is SEM

SEM is paid advertising on search engines.

SEM stands for Search Engine Marketing. It refers to the practice of using paid advertising to increase a website's visibility in search engine results pages (SERPs).

Unlike SEO, which focuses on organic traffic, SEM uses paid advertising to reach potential customers. In SEM, advertisers bid on specific keywords relevant to their products or services, and their ads are displayed in search engine results when users search for those keywords.

The most common form of SEM is Pay-Per-Click (PPC) advertising, where advertisers only pay when a user clicks on their ad. Advertisers can also use other forms of paid advertising, such as display advertising and retargeting, to reach potential customers across different platforms and devices.

The primary goal of SEM is to increase website traffic and generate leads or sales. By targeting specific keywords and demographics, advertisers can reach their target audience more effectively and increase their chances of converting visitors into customers.