The primary goal of SEM is to increase website traffic and generate leads or sales. By targeting specific keywords and demographics, advertisers can reach their target audience more effectively and increase their chances of converting visitors into customers.

Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of a website's content. By optimizing a website's content and structure according to these algorithms, SEO can help increase a website's visibility and attract more visitors.

In today's digital age, having a website is essential for any business. A website is a great way to showcase your products or services, connect with potential customers, and build your brand.